You've heard it before – in order to succeed online; you need to have digital marketing. But do you know what digital marketing is? How does Digital Marketing Company Melbourne help your business? Or how does it differs from traditional marketing? And do you understand how it can benefit your business? If not, don't worry! This introductory guide will give you all the information you need about digital marketing to determine if it could be helpful for your business and, if so, how to get started with it.
What Is Digital Marketing?
As a small business owner, you may not be thinking about your digital marketing strategy quite yet, but it's never too early to start. Digital Marketing Company Melbourne can be of great help. Digital marketing is simply a way of marketing that uses electronic platforms (think websites and apps) in addition to more traditional methods (like newspapers or magazines). The goal is always one of conversion -- getting people from casual browsers into paying customers. With that said, here are some of your main marketing goals for digital marketing
What Does a Social Media Manager Do?
If you're starting a business that relies on social media, then you'll want a social media manager in your corner. But what does that mean? Depending on your specific needs, digital marketers can handle most of it: monitoring, scheduling posts, measuring ROI and more. If you're serious about building an online presence through social media, digital marketing is one way to do it right. Here are a few skills they should have under their belt.
What Does a PPC Specialist Do?
PPC (Pay-Per-Click) marketing is a way for companies to market their products through targeted ads in search engines, such as Google. PPC marketing involves two different forms of search engine advertising: pay-per-click (PPC) and search engine optimization (SEO). In both forms of PPC marketing, companies bid on certain keywords or keyphrases relevant to their business. If your company bids $1.00 for a key phrase, then you will only be charged if someone types that key phrase into Google and clicks on your ad first.
What Does an SEO Specialist Do?
In today's digital world, being found online is critical. This can be accomplished through search engine optimization (SEO), paid search marketing (PPC), social media marketing, mobile advertising, email marketing, and video content creation. These techniques all have different strategies behind them; an SEO specialist will work with your budget to determine which techniques are best for your business. They may even help create a campaign designed specifically for you, depending on your goals. As technology moves forward, it is more important than ever before that companies keep their websites up-to-date with current trends in order to gain a loyal customer base.
What Does an SMM Consultant do?
For those who may not know, social media marketing (SMM) involves strategic efforts to build a brand's reputation on various social media platforms like Facebook, Twitter, Instagram and Pinterest. According to a survey of nearly 500 marketers by eMarketer, 92% of respondents said they used at least one form of social media in 2014; over half (57%) said they planned to increase their use of social media that year. The uses for SMM are many: not only can brands communicate directly with customers, but they can also leverage information about customers' preferences gathered from social networks. With some businesses seeking an increasingly direct line of communication with consumers -- while others want their products and services seen as cool within their community -- harnessing SMM is gaining importance every day.